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The Best Online Marketing Tips For 2018

October 13, 2018 by Cynthia Barbour

Online Marketing Tips For 2018

online marketing tips

If you’re not doing online marketing in 2018, you’re missing out. Here are some of the top online marketing tips you can try out for your small business this year and enjoy the best results.

1. Local Search Marketing

Start by claiming your online business listings and optimize them so that they can show up in the most relevant local search results. Your business will actually show up on the map and your potential customers will find you effortlessly. Although local search marketing is not entirely a new idea, there might be some complications. That’s why hiring a local SEO expert is a good idea, especially if you have no idea where to start.  This is a very effective online marketing t

2. Optimizing Your Business Site

Website rules have completely changed so you need to reflect the same to serve your customers’ needs. For instance, nowadays customers want quick results because they are impatient. On the other hand, they have the shortest attention spans so if you have a confusing website or it is loading slowly, you’re completely losing out. The same goes if you have a website that’s not attractive.

You need a website that loads very fast and provides the most relevant results. Also, it needs to be easy to navigate so your customers can find what they need very fast. Finally, you should add very clear call-to-action, telling the customer what to do. Note that, mobile optimization is also very important because most of your customers are on their mobile devices.

3. White Hat Link Building Practices

If you want to get more tracking on the search engine results, you need to consider link building. However, as popular as link building might make your site, you need to use white hat practices. That’s because any hat of bad practices will force the search engines to penalize you.

The right way to do link building is to use few links of very high quality rather than many low-quality ones. Immediately, Google finds your website relevant and very high quality so it will be shown in the local search results. You can look for bloggers or business owners willing to link to your site for the best link building efforts.

Do you have a special promotion coming up? You can ask the local news websites to run a story about you. That’s a very high-quality link building activity that will play into your ranking metrics.

4. Use The Most Relevant Keywords In Your Content

Your digital marketing strategy should include keyword research. There are so many ways you can take advantage of the relevant keywords for your business. Start by looking for the best and most relevant keywords that potential customers are using to search your products or services. You can also take advantage of online tools such as Google AdWords, Google Trends or Keyword Planner and many more to find more recommendations.

In conclusion, digital marketing is a very important aspect of the success of any online business. With the right practices, you can get a unique listing online and stand out from your competitors.

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List Building Tips

August 4, 2018 by Cynthia Barbour

Your hunt for quality list building tips has officially ended. As you commence your online marketing ventures, it is imperative that you know how to build and sustain a long list of subscribers. Having a long list of subscribers can mean the difference between having a ready audience to send your latest promotions out to or having to scavenge for people to market your products and services to. Online entrepreneurs should, therefore, focus their efforts and resources towards building a healthy list of subscribers.

List Building Tips

Quality List Building Tips

If you are already familiar with the common phrase ‘the money is in the list’ then you probably understand what it takes to run a successful online business. If you do not have a list of subscribers (potential consumers) to send your latest promotions out to then it is justifiable to say that you are slowly plotting the demise of your online business enterprise. It is good to note that a bunch of consumer contacts and email addresses does not qualify to be a list.

A list is a comprehensive consumer information database that may be comprised of names, phone numbers,  and email addresses.This consumer information database cannot be built in a single day. As it needs to be gradually molded into an online marketing resource. Plus this can be used for many years to come. As an online entrepreneur, there is a need to develop a very intimate relationship with list. By sending out quality messages to potential consumers that can be useful and informative.

Here are a few link building tips that should help you:

Offer Free Products and Services

Free Give Away

Hence when it comes to building a list, generosity is a big part of attracting people to subscribe to your list. In order to show how generous you are, there will need to offer a few free products. And services to people who fill in their names and email addresses to join your list of subscribers. These free offerings go a long way in showing your dedication to the happiness and satisfaction of your customers.

Establish A Relationship While List Building

Relationship

A list is not a list if some sort of relationship isn’t established. People who subscribe to your list will want to feel important and sometimes even loved. It is your job to put yourself out there and show your subscribers that you are always there to help. Being a distant and unfriendly personality will only result in subscribers directing your promotional emails to their spam folders. This is not something that you want.

First, you must set the tone of the relationship by following up on the free products and services that you offered your subscribers. The free things that you offer on your website need to target a certain audience for optimal conversion.

Offer Value-Added Products and Services

Certainly when building a list the initial list building efforts should also focus on offering value-added products. And services that complement the free products and services that you already disbursed. Consumers will decipher this as a continued form of support from you. And they will not be afraid to invest a little bit of money on the products and services that you offer.

Send Valuable Information To Your List

Now before you promoting your value-added products and services. It is important that you send out a couple of non-promotional emails. They should offer valuable information about your niche business. Consumers are always hungry for information on the latest trends, updates, and tips. Drafting captivating emails that offer quality information to your long list of subscribers is, therefore, a must. This is the only way you can sustain a healthy relationship with your subscribers.

Sending several emails every month is a must. Furthermore, it is important not send too many emails. Mail the list as regularly and as often as possible. It will allow your subscribers to always expect something from you.

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Filed Under: Internet Marketing Tips, List Building Tips Tagged With: email list building tips, list building tips


Hello my name is Cynthia Barbour and I am a caregiver of my special needs adult triplets. I am also a very successful entrepreneur.

I have been involved in several successful home-based businesses, and am a mentor and trainer. It has been a joy to touch many, and I never charged anyone, I just enjoy sharing my knowledge. I have met so many people from all over the world and those relationships are still ongoing.

I believe that it is better to be an entrepreneur than to work a traditional job. I have had the freedom to be able to work online and be a caregiver to my triplets.

And my why is to be able to make a better life for them in the future.
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