Social media marketing can be quite effective, but before you proceed there are some things you need to be aware of.
Social Media Marketing – Mistakes You Should Avoid Like The Plague
Social media sites are becoming more popular with each passing day. Many businesses are taking note of that and using them as a tool to attract a larger audience. If you want to try your hand at social media marketing, try your best not to make any of the following mistakes.
Joining Every Site There Is
There are countless social media sites on the Web and it is a mistake to focus on joining as many as possible. The idea is to save your social media strategies for sites that are frequented by the audience you are targeting. An example of this would be heading to Twitter and starting an account because you know that the average 16-year-old boy spends time there and you are hoping to sell anime videos to them.
Posting Sales Material Constantly
No one wants to do business with anyone who seems like they are desperate. While it is fine to discuss sales here and there, mentioning on every post is a serious no-no. The goal is to make it appear as if you want sales instead of needing them. If every bit of content you share is related to sales, you will scare away the people you are seeking to attract.
One trend that you should avoid is buying followers. There are companies out there who will sell you fans for as little as a dollar. The point of this is to make it appear like you’re far more popular than you actually are. The main problem with this is the fact that purchased followers rarely convert, and this is the point of trying to attract a particular audience.
Another issue you may run into is the fact that some social media sites, like Facebook, will ban your account if it seems like you have gained too many followers in a short period. Basically, this is far riskier than it’s worth.
There is no unwritten social media marketing law that tells you the exact number of times that you need to post. Therefore you should do it often enough that people don’t forget who you are and what you represent. It is not necessary to post repeatedly throughout the day. But at least one post every day or two is satisfactory.
You are representing your business at all times, so make sure that you keep your professional hat on. Doing things like sharing too much personal information and arguing with those who dislike your products and services is erroneous. The goal is to build a reputable brand and being disrespectful and tactless is not the way to do it.
Social media sites are cropping up every day, and there seems to be no end in sight. If you are looking to use one of these platforms. It would be a wise idea to avoid any of the mistakes that were discussed here.